Erno Laszlo continues to grow in the online and digital space. As a heritage brand, new customer acquisition and brand awareness continues to be a core goal.

To acquaint customers with Erno Laszlo’s robust product portfolio, we’ve developed the Guided Selling Tool to lead customers through their skincare journey, identify their concerns, and quickly and easily develop a new skincare ritual.

This tool was to work as a simple page addition. Our goal was to keep color coding clear, layout simple, and branding consistent. I developed a color palette, icons, and layout that is both easy to understand and on-brand.