Erno Laszlo has been through many phases, and email has evolved alongside. I’ve worked to react to the market and respond to competition with ever-changing designs to suit Erno Laszlo’s needs, whatever they may be.
From minimalist to bold and editorial, all design refreshes have responded with growth - click rate, purchase rate, and retention. I’ve focused on more visually appealing design, more sensorial assets, and more elevated and sophisticated branding overall to bridge luxury with digital relevancy.
Designs are created in partnership with creative team under my developed art direction.