The VTM collection is based around Erno Laszlo’s VTM Mask - our worldwide best-selling product.

We began with the mask. The goal was to highlight what this mask is best known for - the pink color. We brought in modern elements with bold color-blocking, full bleeds, and and a contemporary layout.

We then designed two new products to partner with the mask. These designs focused on our core brand colors - white, black, and pink. These were designed to bring a sophisticated look to the collection, and complement the pink mask while allowing it to stand out as the core hero.