Erno Laszlo’s biggest launch to date. The next generation of the famous Phelityl collection.
Dr. Erno Laszlo was famous for his Phelityl complex. Spending decades in its original formula, 2024 saw the new generation - the Phelityl Reviving Collection.
As an A+ launch, I led the digital execution through email, web, paid, social, and supporting photography. Using high-end visuals and cohesive storytelling, this launch garnered social attention, a large new customer base, and revived our devotee client.
Landing page design
Art Direction & Execution: Julia Bialko
Supporting web, email, & social assets
Art Direction & Execution: Julia Bialko
Main campaign photography, not pictured
Creative Direction: Marla Stough
Photography & Art Direction: Loris Guzzetta
Supporting campaign photography, shown below
Art Direction: Julia Bialko
Photography: Halves Studio
Supporting texture shots:
Creative Direction: Marla Stough
Art Direction: Free the Birds
